Technology is evolving and companies must find innovative and effective tactics to keep up in the war on talent. As more and more employers move into the digital age, they are leveraging the benefits of complementing their HR strategies with a marketing mindset.
Video has long been favoured over static images for promoting a product or service. As technology changes and the digital age allows for innovative progression, businesses are using social media platforms to maximise the benefits of video brand marketing to recruit top talent. Video gives the organisation a chance to tell its story and bring the culture and