About Deployed

Founder/Director

Geoff is passionate about seeing businesses succeed and become leaders in the local and global market. Geoff has started, built, and grown businesses in the financial services industry and in digital communications.

Geoff now focuses on helping businesses in Australia and New Zealand reach their potential through effective outsourcing solutions. “You have to always be looking for the next opportunity, and when you see it, take it.”

Geoff is on the board of the NZ Entrepreneurs Organisation, and believes evolution and positive change is the key to success.

Chief Executive Officer

Angela leads the business with a clear focus on sustainable growth, strong operational foundations, and long-term client partnerships. With more than 15 years of experience across recruitment, sales, and client services in Australia, New Zealand, and the UK, she brings practical commercial insight to every stage of the client journey.

Since relocating to Manila in 2007, Angela has played a key role in expanding Deployed’s footprint in the Philippines, helping scale the organisation to support hundreds of offshore professionals across multiple international markets. She works closely with leadership and department heads to ensure recruitment quality, compliance standards, and client engagement remain aligned as the business grows.

Angela splits her time between Manila and Australia, maintaining strong connections with both clients and the operational teams delivering services on the ground. Her leadership style is direct, hands-on, and accountable, with a strong belief in clarity, ownership, and continuous improvement.

Outside of work, Angela enjoys time with her golden retriever, Donut, Sunday brunches with friends, and regular gym sessions. Family and balance are important to her and shape her grounded, practical approach to leadership.

Chief Operating Officer

Stan Goggin is the Chief Operating Officer at Deployed, bringing more than 20 years of experience across the oil and gas, mining, industrial and construction sectors. With a foundation in Mechanical Engineering and a strong grounding in Lean principles, Stan has built his career on improving performance through disciplined processes, practical innovation and clear accountability.

He is recognised for driving operational excellence at scale, aligning people, systems and data to deliver consistent, high-quality outcomes for clients. His approach combines commercial focus with a deep commitment to safety, wellbeing and sustainable ways of working, ensuring that growth is supported by strong governance and resilient operations.

Stan has led complex transformation programs spanning quality, information security and business process optimisation, helping organisations secure larger opportunities, improve efficiency and strengthen their market position.

Outside of work, he is actively involved in coaching and mentoring rugby teams and enjoys rebuilding classic cars, reflecting the same hands-on, continuous-improvement mindset that defines his professional life.

Chief of Staff

Cha drives execution across key priorities, supports leadership in turning strategy into action, and ensures strong operational standards and compliance at Deployed.

With over 16 years of experience across the BPO and FinTech industries, she brings a deep operational and customer experience mindset, with strengths in process design, project delivery, strategic coordination, and navigating complex, fast-paced environments.

Cha has been instrumental in strengthening internal operations, improving cross-functional execution, and bringing greater structure and clarity to the business. She is known for her reliability, accountability, and practical problem-solving, consistently helping teams stay focused and aligned.

When she is not working, Cha enjoys painting abstract art, exploring shapes, colors, and patterns in imaginative ways. Her creative practice mirrors her approach to work: experimenting with ideas, thinking visually, and finding elegant solutions to complex challenges, bringing fresh perspectives and innovation to operational strategy while maintaining clarity and structure.

Head of People and Culture

Francis leads Deployed’s Human Resources function, ensuring programs and processes connect local and remote teams while supporting the company’s strategic goals. He oversees employee benefits, training and development, talent retention, and initiatives that strengthen alignment and cultural synergy between employees and clients.

With years of experience in HR and people operations, Francis brings expertise in organizational strategy, team development, and designing systems that balance operational efficiency with genuine employee engagement.

At Deployed, Francis has been instrumental in building scalable HR frameworks, improving employee experience, and fostering cohesion across teams—helping the business grow while maintaining a strong, people-first culture. Known for his approachable leadership style and practical mindset, he values clarity, accountability, and thoughtful problem-solving.

Outside of work, Francis is a true Pokémon enthusiast and collector, drawn to the strategy of building strong teams, understanding strengths and weaknesses, and finding the right combinations- much like how he approaches people, culture, and long-term growth.

Director of Accounts and Head of Client Services

Heidi oversees Deployed’s client portfolio, building and sustaining relationships from onboarding through long-term strategic development with a practical, client-first approach. She remains engaged throughout partnerships, providing guidance and clear advice to help clients manage their remote teams effectively.

Heidi brings extensive experience across diverse industries, grounded in communications, partnerships, and public relations. Her expertise in navigating sensitive matters and cultivating relationships enables her to anticipate client needs, deliver direction, and foster trust, particularly in complex situations.

At Deployed, she has built a strong Account Management and Client Services team that clients rely on for consistent, successful outcomes. Together with her team, Heidi takes a tailored approach to each client, adapting responsively and delivering solutions that are pragmatic, trustworthy, and effective.

In her personal time, Heidi is an avid Zelda adventurer, exploring Hyrule, solving dungeon puzzles, and experimenting with Zonai contraptions. She approaches the game as she does her work: with curiosity, strategy, and persistence. She also dabbles in Japanese and French and speaks four local dialects, reflecting her passion for learning and understanding cultures.

Strategic Sales and Marketing Manager

Zaira leads Deployed’s commercial teams, shaping initiatives that grow the client pipeline and drive measurable results. She oversees performance tracking, team development, and cross-functional collaboration, ensuring campaigns are efficient, data-informed, and tailored to market opportunities.

With her experience in account management across the Philippines, Zaira combines analytical insight with creative problem-solving to design processes that attract prospects, optimise conversion, and support growth across key markets including the UK, Australia, and New Zealand.

Since joining Deployed, she has strengthened workflows that allow the team to identify high-potential opportunities, engage prospects effectively, and convert interest into lasting client relationships. Her efforts have enhanced internal alignment and increased the overall impact of commercial operations.

Outside of work, Zaira indulges her curiosity through food adventures, hunting down the perfect bowl of ramen or sampling the finest Spanish latte. Like her approach to business, she experiments, compares, and refines – learning from each experience to uncover what works best, a mindset she brings to shaping client strategies and nurturing the sales pipeline.

Finance Manager

Joanne is the Finance Manager of Deployed, overseeing the company’s finance function and ensuring accurate, compliant, and efficient financial operations.

With over 20 years of experience in accounting and finance, she has built deep expertise in financial statement preparation, payroll systems, BIR and BOI compliance, and international client invoicing. A Certified Tax Technician, Joanne combines strong technical knowledge with practical operational leadership and proficiency across multiple accounting systems.

At Deployed, she focuses on strengthening internal controls, streamlining workflows, and delivering timely financial insights that support strategic decision-making and sustainable growth. She facilitates smooth coordination between finance, operations, and client-facing teams while empowering her team to maintain high standards of accuracy and accountability.

Joanne believes in structured systems, clarity, and continuous improvement.

When she is not working, Joanne enjoys travelling, road trips, and exploring nature– experiences that teach her to plan ahead, navigate unexpected challenges, and appreciate different perspectives, qualities she brings to managing complex financial operations and guiding her team through dynamic business environments.

IT Operations Manager

Jonard leads Deployed’s IT function, overseeing technology strategy, digital improvements, and system reliability across the business. He ensures platforms are secure, efficient, and aligned with operational needs, with a strong focus on project delivery, risk management, and making sure technology investments deliver real value.

With extensive experience in IT operations, infrastructure, systems management, and vendor coordination, Jonard brings a practical and solutions-focused approach. He translates complex technical challenges into clear, actionable strategies, enabling teams to work more effectively and ensuring technology supports business continuity and growth.

At Deployed, Jonard has built and developed a capable IT team while driving initiatives that strengthen system performance, streamline workflows, and improve reliability across the organisation.

Jonard values accountability, adaptability, and continuous improvement, and believes technology should empower people and simplify work. 

Outside the server room,  Jonard enjoys long drives, exploring nature, travelling, and experimenting in the kitchen with new recipes-approaching each with curiosity, attention to detail, and a methodical mindset, much like he does in his IT work.

Recruitment Team Lead

Lorraine oversees a team of skilled recruiters, guiding efforts to identify and connect exceptional professionals with the right opportunities. She ensures the recruitment process is structured, efficient, and aligned with client requirements.

Lorraine brings deep knowledge of the technical and engineering talent market, with expertise in sourcing, candidate evaluation, and matching professionals to roles where they can thrive. She combines strong analytical skills with a genuine people-first approach, ensuring both clients and candidates experience a thoughtful and well-managed process.

At Deployed, Lorraine has built and developed a high-performing recruitment team, introduced improvements to sourcing and screening workflows, and strengthened the company’s ability to consistently deliver quality talent solutions.

Lorraine is passionate about mentoring her team and creating an environment that values fairness, growth, and long-term development.

Outside of work, she is an avid anime fan, particularly of isekai series centered on characters moving between worlds – drawn to stories about reinvention, possibility, and finding the perfect match.

Finance Consultant

Sarah is highly experienced in the financial services and BPO industry, and has worked in a few countries around the world. She has held roles focused on Corporate Finance, Treasury and Reporting/Compliance.