Three Big Reasons You Should Be Outsourcing Digital Marketing

Angela McDonald • 07/09/2021
THREE BIG REASONS YOU SHOULD BE OUTSOURCING DIGITAL MARKETING

 

There’s a reason everyone is talking about outsourcing their digital marketing – in fact there’s not just one reason. Here are three big reasons you should consider. 

 

1 – Get it done the easy way.

All too often digital marketing stays at the bottom of the to-do list, especially for busy SME owners who’re already feeling stretched. However, there are a whole stack of reasons why this science is so on trend. For example:

  • 89% of consumers begin their purchase process with a web search*
  • 81% of B2B purchase cycles start with a web search*

Google it – the statistics go on and on, it’s not just a passing fad. If you have any interest in growing your business, it’s wise to review your digital presence. Using experts like Deployed to set up a dedicated remote team makes digital marketing more cost effective and achievable for any business. What’s more, it gets sorted so you can reap the benefits while shifting this off your to-do list.

 

2 – It stops you being distracted from your core business.

Outsourcing digital marketing allows you to stay focussed on your core business, by letting specialists replicate the successful principles of SEO, digital advertising, social media management, and email marketing across all parts of your business. 

 You avoid distraction when you outsource:

  • A quality outsourcing provider will ensure you hire someone with the right skills and experience to match your business, so they won’t need a lot of input or direction from you. Thus, you can create a strong digital presence using only a small amount of your own time. 
  • Outsourcing adds an extra layer of day-to-day HR support for your remote digital marketing team so you’re not drawn into unnecessary admin.

 

3 – Outsourcing gives you more bang for your buck.

Most businesses have a product or service to sell; digital marketing is an important internal support service that can help drive growth.  It’s easy to replicate and perform remotely, and isn’t client facing, so is ideal for outsourcing.. 

The question is… whether to outsource to a local agency, or outsource by hiring an offshore team member. 

Choosing to build your digital marketing team with Deployed means you benefit from having full time staff that are highly skilled and experienced in digital marketing, but at a fraction of the cost of hiring locally. You get all of the experience and know-how to optimise your business’s digital presence, and you know that unlike an agency, as a member of your team, they’re working on your business 100% of the time. 

 

In the Philippines, Deployed is connected to thousands of degree qualified, experienced digital marketers. In fact, there are in excess of ninety thousand experienced digital marketers in the Philippines, including tens of thousands of graduates from top universities.

Today, digital marketing roles are amongst the most commonly outsourced roles, and the skills most in demand include:

  • Social media management
  • SEO 
  • Digital advertising e.g. paid search, remarketing, digital ad placements
  • Website management
  • Content developers
  • Lead generation
  • Email marketing

Digital marketing is a necessity for most businesses, and building your team remotely with Deployed saves you money in one area that you can put towards local staff with the experience to drive your core business. Let’s start a conversation on how we could build a digital marketing team for your business.

 

CONTACT US today for your free quote and a discussion about how outsourcing could help your business.

 

Source reference: * https://profoundstrategy.com/stats 
business management, business value, Cost Effective, cost saving, Customer Service, Employee Appreciation, outsourcing web development, productivity, remote staffing, social media, software outsourcing, Startup