When to outsource?

Angela McDonald • 15/02/2016

Ever thought of outsourcing but not sure how to do it? Thought about it but also read it’s not all it’s cracked up to be? There’s a lot of misinformation about outsourcing out there that isn’t backed up by facts.

Start-ups and small-to-medium sized businesses often find it hard to compete, remain profitable and grow because all three of those factors require money and time – two things small and new businesses don’t have in abundance.

Where outsourcing adds value is by allowing these businesses to utilise the highly qualified skills of remote teams, in our case, it’s remote teams in Manila, the Philippines. By outsourcing specific processes rather than roles, businesses can maximise their teams more effectively. By pushing more administrative jobs to remote staff, businesses can get their local teams to focus on sales and business development.

Here are four processes you can easily outsource and gain real value by doing so:

 

IT outsourcing

For digital businesses that need 24/7 IT support, outsourcing can make all the difference between staying afloat or folding. IT costs can very quickly accumulate and for businesses that are online and digitally focused, having that support is critical.

 

Digital marketing outsourcing

Don’t underestimate the importance of SEO and SEM and the importance of search results – people need to be able to find you to use you. Many SEO and online marketing agencies have whole teams dedicated to ensuring that happens.

 

Content production outsourcing

You’ll keep hearing it, content is king, content is king…Most businesses are on board with this, but who writes the content? Keeping a blog maintained with consistent quality and relevant material should be a priority for every business. But someone has to write it right? Outsourcing this will ensure that your content is on brand and delivered on time, and will ensure the job gets done, and that you (the business owner) don’t have that added to your list of things to do on top of running a business.
Understanding where outsourcing processes can add value can significantly reduce business costs. What’s important is to realise what you can outsource and not to try and do everything yourself.