The digital marketing landscape in 2024, much like in previous years, is constantly evolving. Businesses are seeking individuals with specialised skills and fresh perspectives to stay competitive. 

In Australia, for instance, 87% of job roles now necessitate strong digital competencies. The digital age has created a demand for approximately 156,000 digital marketers to meet evolving requirements. Given the current talent scarcity and the escalating economic challenges impacting the financial capacities of SMEs, especially startups, an increasing number of businesses are exploring the option of hiring offshore digital marketers.

Why the Philippines is your ideal offshore destination

The Philippines has become a top destination for digital marketing offshoring due to its skilled and cost-effective workforce. With a pool of talented and certified digital marketing experts, businesses can benefit from a variety of skill sets to succeed online.

At Deployed, we specialise in helping businesses like yours build dedicated digital marketing teams in the Philippines. We excel in finding and screening top talent to meet your specific needs, enabling informed hiring decisions. With our support, you maintain complete control over your team’s productivity and quality, ensuring your business goals are consistently met.

5 reasons why businesses offshore to the Philippines

Significant cost savings without compromise on quality

Offshoring allows AU and UK businesses to access affordable talent, whether locally for specific skills, nearby to address time zone issues, or in distant lands for cost-cutting. This strategic move enables companies to allocate resources efficiently and remain agile in their operations.

According to connectOS, employee costs in the Philippines are typically 30% of an equivalent role in Australia. This means that employing three staff members in the Philippines costs almost the same as hiring one staff member in Australia.

24/7 global support for maximum impact

Optimise your business operations with offshore team members who cover shifting schedules and time zones for extended or 24/7 support, enabling smooth campaign management and continual audience engagement across various time zones, crucial for sustaining momentum in a competitive market.

For instance, the slight time difference—similar to Perth and three hours (daylight saving) behind Sydney—enables seamless communication between Australian businesses and the Philippines. Filipino teams can sync easily, promoting smooth communication and potential savings on night shifts, unless continuous service is needed.

Cultural compatibility and exceptional communication skills

The Philippines’ historical ties with Western countries foster a unique cultural affinity, facilitating smoother communication and collaboration between businesses and offshore agencies. Filipino talents are renowned for their strong work ethic, positive attitude, and eagerness to learn, making them invaluable digital marketing professionals proficient in English and well-versed in business communication nuances. With 95% of the population fluent in English, the Philippines has become the top choice for offshoring due to its workforce’s ability to engage effectively in business discussions and handle complex tasks seamlessly.

Scalable solutions to match your growth

Offshoring to the Philippines provides a flexible approach to scaling your marketing efforts promptly and effectively. In times of heightened demand or targeted campaigns, businesses can expand their marketing activities without the enduring commitment of hiring additional staff, ensuring operational efficiency. Conversely, they can trim expenses and dial back efforts during quieter periods, maintaining a balanced operational strategy.

Begin by establishing essential roles and progressively expand as your business evolves. Whether seeking digital marketers, SEO specialists, or content creators, the ability to adjust resources based on demand grants you the agility needed to remain competitive and responsive in the market.

Seamless integration with your local team

 At Deployed, our offshore solutions are designed to integrate seamlessly with your existing operations. You maintain full control over your team’s productivity, output quality, and targets, while we provide the infrastructure and support needed to manage your offshore staff effectively. This approach ensures that your offshore team operates as a true extension of your local team, fostering collaboration and synergy.

Diverse talent for optimised digital marketing and sales solutions

Deployed offers flexible talent solutions that can be tailored to meet the specific needs of our clients. Whether you require a full-stack sales team, a combination of marketers and CRM specialists, the migration of your entire marketing production team, or starting with a few specialised roles, we’ve got you covered. Our talented professionals can excel in various areas, including:

• Business Development
• Inbound and Outbound Sales
• Post Sales Services / Customer Success
• Digital Marketing
• Creative Services/Copywriting

If you’re not ready to build a team yet, you can start by hiring any of these sales and marketing roles:

• Digital Marketing Specialist
• Customer Relationship Management (CRM) Specialist
• Copywriter
• Content Writer
• Content Manager
• Social Media Specialist
• Online Community Manager
• Project Manager
• Account Manager
• Website Developer
• Business Development Manager
• Search Engine Optimisation (SEO) Specialist
• Pay-per-click (PPC) Specialist
• Market Researcher
• Media Buyer
• Telemarketer
• Lead Generation Specialist
• Sales Customer Support
• Sales Representative (Voice/Non-Voice)

At Deployed, we’re proud of our outstanding team of skilled professionals. Our carefully curated team is dedicated to delivering outstanding results, ensuring your marketing campaigns not only meet but exceed your business objectives.

Ready to explore how offshoring can transform your business? Our friendly experts are here to answer any questions you might have or provide a free consultation to discuss the potential of offshoring for your company. Reach out to us at info@deployedstaff.com, and we’ll get back to you within one business day.